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The construction of enterprise culture, which is centered on the management of human nature, is the most effective way in the enterprise, and is the most effective way to manage the advertising company. Enterprise culture to the beginning and end are reflected in the characteristics of human centered, which shows that "human nature management" is the core of enterprise culture. Advertising companies want to have vitality, first of all to make one activation, vitality and enthusiasm to inspire humanity, must be in the management of advertising companies into a positive culture for everyone to hope, to each person with a clear goal. Advertising companies should also play a positive role in the human resources department when driving the company's culture. Human resources department can establish a certain incentive mechanism to help senior management to promote the establishment of enterprise culture.
The design and planning of their own free publicity image should be consistent with its spirit of enterprise culture connotation, to create the effect of free planning of enterprise culture, influence and restrict the advertising company may achieve the service of social organizations engaged in advertising advertising effect. Free planning should pay attention to the spirit of enterprise culture in the management process and the promotion of the process of the material and the role of external, in order to achieve the image of the content service, form and content of unity.
Core values: creating value, realizing the value
Business purpose: professional, wisdom, fashion, development
The spirit of enterprise -- eternal excellence, hold supreme
Philosophy of management: strengthening core competence and innovating brand value
Professional character - loyalty. Focus, pragmatic, collaborative
The management motto - relaxation, mutual appreciation
Service concept - experience growth, mutual achievement
Zhirenshanren -- and get the best view of talent
Learning attitude - learning is a sustainable competitive power
Motto - I am a professional, so I am good
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